Privacy Policy

If you require any more information or have any questions about our privacy policy, please feel free to contact us.

At Kelaax  (“KeLAAX”), the privacy of our visitors is extremely important to us. This privacy policy document outlines the types of personal information that is received and collected by KeLAAX and how it is used. For purposes of this Privacy Notice, “Personal Information” means any information from or about a person or, where applicable, a household, that either reasonably identifies that person or, where applicable, a household, directly or that makes that person or, where applicable, a household, reasonably identifiable when it is combined with other information from or about that person or, where applicable, a household from any source.  We take measures to protect Personal Information against loss, misuse, unauthorized access, unauthorized disclosure, manipulation, or destruction.

Curious About What Data KeLAAX Collects on You

  1. Data Collected Automatically

We gather a considerable portion of your data via our Website and Services, predominantly of a technical nature. This collection and processing are executed automatically through cookies and other comparable software-based technologies embedded within our Website. Whether on its own or amalgamated with other data, such automatically harvested data can be classified as Personal Information. The data that may be collected through these automated processes encompasses the following:

We collect certain technical information from your device when you visit our website. This includes the Uniform Resource Locator (URL) of the website you visited immediately prior to ours, as well as the URL of the site you navigate to after leaving our Website. We also gather data about the type of device you are using, the specific browser software, the operating system, and your unique Internet Protocol (IP) address. This information is an integral part of our commitment to continually improve our services and provide you with a seamless user experience.

  • Details regarding the articles, content, or services on our Website that you have chosen to explore or search for;
  • Records pertaining to your interaction history with our Website;
  • Details of your browsing history on our site; and
  • We gather certain types of information through the utilization of cookies while you navigate our website. For a more detailed explanation and comprehensive understanding, we encourage you to delve into the subsequent sections that focus on cookies and web beacons.

The Website incorporates a component known as Google Analytics. Through the utilization of cookies, Google Analytics amasses and secures data pertaining to your interaction with our Website. This data encompasses the duration of your visit, the specific pages you peruse, the time expended on each page, your Internet Protocol (IP) address, in addition to the type of device, operating system, and browser that you employ to access our Website. To ensure transparency and respect for your data privacy, we provide you with the option to opt out of Google Analytics. This can be achieved by employing a browser plugin available from Google. This plugin can be accessed at the following link:

It is imperative for you to know that we, along with our esteemed advertising partners, may utilize web beacons, which are essentially single pixel GIF images. These web beacons are meticulously positioned within the code of our Website.

  1. Data You Provide to Us.

When you participate in any of the following activities, we may gather your Personal Information. This could include details such as your name, email address, physical address, and phone number:

  • Procure KeLAAX advertising solutions directly from our website.
  • Opt to join our mailing list to receive promotional materials and insightful newsletters directly to your mail or email, keeping you updated on our latest offerings and news.
  • Engage in our contests, promotions, or participate in our insightful surveys.

We recognize the importance of your Personal Information. This includes details such as your name, address, phone number, email address, and payment card information. This information is indispensable for facilitating your online purchases, promptly addressing your requests, and, if need be, reaching out to you concerning your online purchases.

In addition to the aforementioned data, we might also gather information related to your:

  • We value your unique interests and their impact on our user community.
  • Your historical interactions with our KeLAAX products and services.
  • Preferences for contact methods or more Personal Information.

We may gather your publicly accessible information from sources like newspapers, blogs, commercial websites, or data aggregators. This information may be used to enhance your Personal Information we have. We may also collect any Personal Information you willingly share on our website

How Do KeLAAX Use Your Information?

We may use information you provide to us for a variety of purposes, including the following:

  • Handle transactions like purchases, refunds, and exchanges.
  • For order-related queries or messages.
  • Answering your customer service queries.
  • For updates regarding new products, services, events, and promotions, unless otherwise specified in the “Access or Change Your Information” section of our privacy policy.
  • For understanding your preferences.
  • To enhance our website, products, services, and offerings.
  • To evaluate our online advertising, content, and programming efficiency;
  • Analytics and market research
  • Ads
  • To improve your website experience.

Users can choose to receive marketing communications and our email newsletter about new products and services. They can unsubscribe at any time.

Who Receives Our Personal Information?

We collect certain information like your hashed email, IP address, and device details when you visit our site. This data is shared with our partners – LiveRamp Inc, Audigent, and ID5. They provide us with an identification code for advertising purposes. This code may also be shared with ad companies for targeted advertising. You must use these tools to opt-out:

We may share your Personal Information with the following third parties:

  • Advertisers;
  • Service providers like data storage, marketing, and communications. They can only use your Personal Information for delivering their services to us, not for other purposes.
  • If legally obligated, or to safeguard our or others’ rights, we may disclose information to public authorities like police.
  • Our subsidiaries, affiliates, or future owners of the Website and/or Services and their advisors in cases of corporate changes such as merger, sale of assets, bankruptcy, or reorganization, as per this Privacy Notice.

Log Files

Similar to numerous websites you may visit, we at KeLAAX, utilize log files to enhance our services and your user experience. These log files contain a variety of information such as your Internet Protocol (IP) addresses, the type of browser you use, the details of your Internet Service Provider (ISP), timestamps of your visits, the pages you entered and exited from, as well as the number of clicks you make on our site. This information serves a multitude of purposes, including but not limited to analyzing user trends, administering the site efficiently, tracking your navigation across our site, and gathering vital demographic data. 

It is essential to note that we respect your privacy. Thus, we ensure that IP addresses and related data are not connected to any personally identifiable information, thereby safeguarding your personal information while also promoting a secure browsing experience.

In an effort to continually improve and optimize our website, KeLAAX employs the use of Google Analytics to gather and analyze usage statistics. This invaluable service is generously provided by Google, Inc., a company renowned for its comprehensive data handling practices. For an in-depth understanding of how Google, Inc. respects and protects your privacy, we strongly encourage you to review their Privacy Policy.

Decoding Cookies and Unraveling Web Beacons

When you browse KeLAAX, we may store cookies on your device. Cookies are small data snippets that help recognize your browser and save your preferences. They track your activities and customize content based on your browser type or other details you provide. Here’s how we might use different cookie categories and how you can manage cookie settings: 

  • Required cookies. These cookies are vital for the Website’s operation and its features, like secure areas and our services. If you’ve identified yourself, we use encrypted cookies to uniquely identify you. These cookies uniquely identify you when logged in, process your online transactions and requests. Opting out of these cookies is not possible as they are essential.
  • Performance cookies. These cookies gather data on your use of the Website, like frequently visited pages and any page errors. This data solely enhances Website performance. Occasionally, we may involve third parties to monitor and analyze usage and volume statistics of Website visitors. Flash cookies may also be used for this purpose.

For instructions on opting out of performance cookies, check your browser settings. To manage Flash cookies privacy and storage settings, click here.

  • Functionality cookies. These cookies remember your preferences (like username, language, region) and any changes you’ve made to the Website’s look (like text size and font). They help personalize and optimize your website experience. They could also be used as Flash cookies to store preferences or content based on your website activity.
  • Targeting or Advertising cookies. We occasionally use third-party cookies to analyze website usage and track ad performance. These cookies record data such as which browsers have visited the Website. They allow us to understand your interests and present you with retargeted ads on other sites based on your interaction with our Website. Our partners use Flash cookies to collect and store data, which differ from browser cookies in the volume, type, and storage method of data.

Google, a third-party vendor, uses cookies like the DoubleClick DART Cookie to serve ads on this Website. It provides ads based on user’s visits to this and other websites. Users can opt out of the DART cookie by visiting the Google ad and content network privacy policy.


KeLAAX earns revenue from advertising, hence, ads are displayed on selected services like webpages or emails.

Third-party ad servers utilize technology in ads and links on our Website, which send your IP address to them for automatic targeted advertising. The data isn’t manually analyzed or shared with ad clients. They may also use technologies like cookies, JavaScript, or web beacons to gauge ad effectiveness and customize ads. For more information and to opt-out, visit

KeLAAX uses cookies from third-party advertisers and may display ads from Google’s AdSense or AdExchange network. Check Google’s Ads Privacy Policy here. You can consult the respective privacy policies of any third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. KeLAAX’ privacy policy does not apply to, and we cannot control the activities of, such other advertisers or websites.

You can disable cookies via your browser settings. For more info, visit your browser’s official website.

Communication Between KeLAAX and You

Messages sent to KeLAAX via email or web form may be stored for processing, service improvement, support, or contact purposes.

Accessing or Changing Your Information

We fully acknowledge and respect your right to access, scrutinize, and modify the Personal Information you have entrusted to us online. Moreover, we provide you with the means to update your Personal Information or communication preferences. To exercise these rights, we invite you to reach out to us directly through our dedicated Contact Us

Furthermore, we provide you with the choice to exclude yourself from the utilization of your Personal Information, gathered over the internet, intended for the dispatch of marketing or promotional correspondences. You have the freedom to exercise this right at any point in time, by adhering to the ‘unsubscribe’ instructions embedded within each of the newsletters or promotional messages you receive.

California Residents

If you’re a California resident, California Civil Code Section 1798.83 allows you to request information about how we disclose your Personal Information to third parties for direct marketing. You can make this request by contacting us at:

California residents have certain rights regarding their Personal Information we may have collected.

(a) Requests to Know

You have the right to request that we disclose:

  • Types of personal data we’ve gathered about you;
  • The types of your personal information we have sold or disclosed for business;
  • The types of sources where we’ve gathered your Personal Information;
  • Why we collect or sell your Personal Information;
  • The types of your Personal Information we’ve sold or shared, and the third parties we sold it to, sorted by the type of and each party involved; and
  • Collected Personal Information details.

You can send a request to

(b) Requests to Delete

You can ask us to delete your Personal Information. We will if it’s legal. Email your request to

(c) Authorized Agents

You can appoint an authorized agent to make requests for you. This requires a written permission from you and a possible identity confirmation. Alternatively, an agent with power of attorney under Probate Code sections 4000-4465 can make a request for you.

(d) Methods for Submitting Consumer Requests and Our Response to Requests

Email your access or deletion requests for Personal Information to

We may request more information to confirm your identity after receiving a request. This extra information is solely for identity verification.

We’ll confirm your request within 10 days. After verifying your identity, we’ll respond within 45 days. To safeguard your privacy, we confirm your request by sending a verification link to your email. Once you confirm your email ownership, we can start the data collection or deletion process.

 (e) The Right to Non-Discrimination

You have the right to exercise your California privacy rights without facing discrimination.

 (f) Sale of Personal Information

California residents can choose not to have their personal information sold. We sell some of your details to third parties for offers and promotions that might interest you.

The CCPA defines a sale in a way that may include sharing information like cookies, IP address, and browsing behavior with third parties for targeted advertising on our or other third-party services. Advertising, particularly targeted advertising, lets us offer you free content and relevant offers.

We may share these types of personal information with third parties, based on the services you use:

  • For online advertising: demographic data, user content, device info, browser data, location, and social media info.
  • For sharing with third parties for relevant offers and promotions: contact info, demographics, employment and education data, user content, device info, and geolocation.

To stop us from using your information in a way that California law considers a “sale”, visit this page: Do Not Sell My Info.

Data Retention

We keep your Personal Information only as long as necessary for the reasons we collected it. After that, we remove or alter it unless legal obligations dictate otherwise.

We keep your Personal Information as a KeLAAX customer for as long as our contractual relationship lasts and afterwards as required by the law or for other purposes. The Personal Information collected due to the newsletter subscription is retained until you unsubscribe.

Links to Other Websites

Our site may have links to other sites. We have no control over these third-party sites and can’t protect your info there. They are not covered by this Privacy Notice. Be careful and review their privacy notice.


Our website and services are not for individuals under 16 years. As such, we don’t purposely gather, sell, or process Personal Information from those under 16.


Our Website does not acknowledge do-not-track signals. Nonetheless, you can disable some tracking methods like disabling cookies.

Changes to the Privacy Policy

We at KeLAAX retain the authoritative privilege to modify this Privacy Policy whenever necessary. This is to ensure that it remains current and accurately reflects our data collection and protection practices.