As a resident of California, you are bestowed with the right to opt-out of the “sale” of your personal information. In the course of our business operations, we engage in the practice of selling select pieces of your information to third-party entities. This is primarily done with the intention of providing you with offers, promotions, and opportunities that may pique your interest and align with your preferences.

As outlined in the California Consumer Privacy Act (CCPA), the term ‘sale’ is broadly interpreted to encompass circumstances where third parties are granted access to specific pieces of information. This may include, but is not limited to, cookies, IP addresses, and browsing habits, with the express intent of deploying targeted advertising across various services. The fundamental aim of advertising, particularly targeted advertising, is twofold. Firstly, it enables us to offer you a plethora of content at no cost. Secondly, it empowers us to customize and tailor our offers to align seamlessly with your specific needs and preferences, thereby enhancing the overall user experience.

In accordance with the services you avail, it is pertinent to note that we may disseminate the ensuing categories of your personal information to third-party entities for the objectives delineated herein:

  • In the context of online targeted advertising: your demographic and statistical data, content you have generated, the information related to your device and its identifiers, data derived from your browser usage, your geographical location, and any information gleaned from your social media platforms are all considered.
  • In the instance of your information being shared with third parties for the purpose of providing you with pertinent offers, products, promotions, and opportunities, it’s crucial for you to understand the types of data involved. This encompasses your contact and registration information, demographic and statistical data, details related to your employment and education, user-generated content, device-specific information and identifiers, as well as geolocation data. It is through this comprehensive data sharing that these third parties can tailor their offers to suit your preferences and needs.


Opt-Out Tools

In accordance with your rights as a consumer in the state of California, you are entitled to submit a request to opt-out of sales of your personal data. This can conveniently be done by sending us an email to the following address:

As a resident of California, you are endowed with certain rights and protections under the state’s consumer laws and regulations. One such right allows you to opt out of the sale of your personal information, which subsequently leads to an opt-out from personalized advertising. In order to exercise this right, it is incumbent upon you to engage the following toggle, and concurrently, make use of all three tools provided below.


Do Not Sell My Info

You must utilize each of the following 5 tools (in addition to the toggle above) to ensure that you are opted out as much as technically possible across the open web.


Full disclosure: For many of these tools, your opt-out preferences may be stored in cookies. If your browser blocks cookies, your opt-out preferences may not be effective. If you delete cookies, you may also be deleting your opt-out preferences, so you should visit these pages periodically to review your preferences or to update your choices. The above opt-out mechanisms are browser based and device specific; thus, you must opt-out on each device and on each browser to exercise your rights. KeLAAX does not maintain or control the opt-out mechanisms listed in items 1-3 above and is not responsible for their operation.


Despite your decision to opt-out through any of the mechanisms previously mentioned, it’s important to understand that we may continue to serve contextual advertising, utilize data for non-targeted advertising functions such as analytics, measurement, and attribution, and engage in cross-device tracking to deliver direct first-party advertisements to you. Additionally, it’s crucial to note that we may continue to share a portion of your information with our service providers. This is done to facilitate the provision of services on our behalf, which may include tasks such as fraud prevention, measuring the efficacy and performance of advertisements, providing analytics and aggregate statistics, and similar services that do not necessitate the sale of your personal information.


It is important to note that these rights are only conferred upon residents of California. In circumstances where we have reasonable grounds to believe that you do not reside within the confines of the state of California, the privilege to exercise these rights might be inaccessible to you.