Microsoft’s Update Enables Greater Content Control in Bing Chat

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Microsoft's Update Enables Greater Content Control in Bing Chat

Highlights for Content Control in Bing Chat

Microsoft introduced new content control in Bing Chat for publishers on Bing’s AI chatbot. 

  • Microsoft introduced new Bing Chat controls for webmasters.
  • Webmasters can apply NOCACHE and NOARCHIVE meta tags to restrict Bing Chat content.
  • Even if blocked, the content will show in Bing’s standard search results.

The goal is to resolve publisher concerns and encourage website discovery through search results.

Responding to Publisher Issues

In response to the unveiling of Microsoft’s revitalized Bing search engine, complete with chatbot capabilities, a chorus of concerns arose from publishers. The predominant issue: is their unease at the prospect of their content being used without requisite authorization. 

Dialogues initiated between Microsoft and an array of web administrators and publishers elucidated the crux of the matter – the profound need for enhanced control over the usage of their content within the realm of Bing Chat. 

Though these indubitably significant discussions with industry personnel remain in progress, Microsoft opted to advocate for an immediate resolution. The objective being to assuage the concerns harbored by publishers and provide them with the support they deem necessary.

Fabrice Canel, Principal Program Manager at Microsoft, states:

“We are pleased to share that we have built on standard controls that webmasters use today to control indexing and snippet length on Bing.”

How Bing Chat Puts Websites in the Driving Seat

As part of Microsoft’s ongoing commitment to empowering web publishers, the software giant recently unveiled a new feature in Bing Chat which amplifies the control websites have over the content displayed. This considerable update shines a spotlight on the prominence of autonomy and offers a stunning visual representation of control shift in the cyber world. 

How Bing Chat Puts Websites In The Driving Seat
September Screenshot from Edge Browser

With Bing Chat’s new feature, website owners can curate the content displayed, deciding which content gains prominence and which does not. This change equips web publishers to directly influence the layout and structure of their content, a flexibility that was not fully realized prior to this update. This level of content command places websites squarely in the driving seat, dictating the user experience making this, an unprecedented leap towards democratizing the digital experience.

Taking charge of your content management on Bing Chat doesn’t just affect aesthetics, it remarkably impacts user satisfaction and engagement levels.

Not only does this new control allow publishers to optimize their pages for visual appeal, but it also empowers them to tailor their content to their target audience. This could lead to enhanced user engagement and potentially, increased conversion rates. Encoding this level of customization in the algorithm of Bing Chat, Microsoft is giving digital content publishers a pivotal role in the user’s experience, marking an epoch in the digital content industry. 

  • Control Display: Websites can choose which parts of their content to highlight or downplay in Bing Chat, hence shaping user interaction and guiding attention to desired features.
  • Content Tailoring: Publishers are empowered to adapt content according to their target demographic for optimized user engagement.
  • Elevated User Experience: The resultant flexibility in content presentation can lead to higher user satisfaction, subsequently boosting overall engagement and conversion rates.

Advancing this content management feature is not just a nod towards user-friendly design, but a significant stride in ensuring fair representation and control for publishers in tech giants’ platforms. Bing Chat is effectively handing over the reins to website owners, revolutionizing the way we understand search engine interactions.

Enhanced Control for Publishers

Microsoft is using existing meta tags to limit content usage in Bing Chat answers due to publisher feedback. 

There are now multiple ways publishers can manage their content in Bing Chat and AI models. 

Options available to control how Bing Chat uses their content include: 

  • No action: Content may be used in Bing Chat answers and AI models training.
  • NOCACHE tag: Only titles, snippets, and URLs might appear in Bing Chat or be used for AI training.
  • NOARCHIVE tag: Prevents any usage in Bing Chat or AI training.

To ensure that paywall articles are discoverable, Microsoft suggests adding the NOCACHE value to the NOARCHIVE value, as most paywall sites use only the NOARCHIVE tag.

Cancel asserts that content blocked from Bing Chat won’t be omitted in search results:

“We can assure publishers that content with the NOCACHE tag or NOARCHIVE tag will still appear in our search results.”

Looking Ahead: The Future of Content Control in Bing Chat 

Looking into the future, Microsoft’s emphasis on increased control for publishers presents an intriguing panorama for content control in Bing Chat. This move has undeniably opened exciting possibilities for website administrators aiming to deliver a bespoke user experience.

In the words of a key Microsoft spokesperson,

These innovative upgrades in Bing Chat are just the beginning, and we’re excited to explore and develop more advanced features that would revolutionize the way content is managed on the web.”

YouTube Source: Brie Kirbyson

As the tech titan continues to innovate, Bing Chat’s future iterations are likely to further amplify the power held by websites over their content, ushering in a new era of publisher-centric web experiences. 


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